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@FightingBob

Political commentary & accountability

A cross-partisan accountability audience of 10.9M — and 291K of them take real action.

7.9MTikTok 1.86MInstagram 634KX 387KYouTube 180KThreads
Total reach
10.96M
Across 5 platforms
Action-takers
291,458
2.66% follower → action
Identity match
47.6%
138,611 identified
Raised for causes
$42,180
1,778 donations
Reach → activation

Attention that converts to action.

Not a vanity audience — a measurable activation rate, with every action attributed.

Followers
10.96M
Total combined
2.66% →
Actions taken
291,458
Signs, donations, RSVPs
47.6% →
Identity matched
138,611
To a verified record
2.8× →
Actions per user
2.8
Repeat engagement
Reach breakdown

Where the audience lives.

TikTok
7.9M
Instagram
1.86M
X / Twitter
634K
YouTube
387K
Threads
180K
Audience profile

Who's actually taking action.

Demographics drawn from matched identity records, not platform estimates.

Partisan makeup Cross-partisan
48% D 33% R 18% I
Democrat 48.4% Republican 33.4% Independent 18.1%

A genuine persuasion audience that reaches across the aisle — rare for a creator at this scale.

Gender
Women 50.8% Men 47.2%
Women 50.8% Men 47.2% Other 2.0%

An even gender split widens partner and sponsor fit across categories.

Generation
Gen X
24.6%
Millennial
23.8%
Gen Z
12.1%
Top geography 40.6% suburban
CA
14.9%
TX
7.3%
PA
6.8%
FL
6.4%
71.6%
Homeowners
45%
College-educated+
~40%
Low-propensity / unregistered
23.7%
Unregistered
Issue heat map

Topics this audience acts on most

Media
37K
Accountability
36K
Musk / DOGE
32K
Economy
31K
Audience model scores 0–100
Partisan intensity55.6
Pro-choice55.0
Climate concern54.3
Ideology (progressive)51.4
Activist propensity40.3
The takeaways

Six things this audience tells you.

Massive reach → real activation

10.9M followers isn't the headline — 291K of them took a concrete action. A 2.66% follower-to-action rate that clears typical campaign benchmarks.

True cross-partisan audience

48% Democrat, 33% Republican, 18% independent. A persuasion audience that reaches across the aisle, not an echo chamber.

Battleground concentration

Led by CA, TX, PA and FL with 40.6% suburban — the exact geography where contested races are decided.

Mobilization opportunity

~40% of this audience is low-propensity or unregistered — a measurable registration and turnout opportunity, not a guess.

Affluent homeowner base

71.6% homeowners and 45% college-educated — a stable, high-value audience for advocacy and brand partnerships alike.

Clear issue fit

Acts most on media accountability, government oversight and the economy — sharp signal for message and partner alignment.

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